Zainurrafiqi, Z., Saifi, M. ., Kusumawati, A. ., & Sunarti, S. (2025). Revitalizing traditional crafts: How innovation and branding capability drive business success in batik SMEs. Edelweiss Applied Science and Technology, 9(4), 2803–2812. https://doi.org/10.55214/25768484.v9i4.6654