Zainurrafiqi, Z., Saifi, M. , Kusumawati, A. and Sunarti, S. 2025. Revitalizing traditional crafts: How innovation and branding capability drive business success in batik SMEs. Edelweiss Applied Science and Technology. 9, 4 (Apr. 2025), 2803–2812. DOI:https://doi.org/10.55214/25768484.v9i4.6654.